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eMail Promotion
We provide complete end to end e-mail marketing solutions where we design the entire email campaign for you including the design of collateral and mail it across to the specified number of target contacts. You just need to provide us the objective and target audience and we will design and run the entire e-mail campaign for you. The pool of over 10 Lac decision makers involved in IT decision making in the Industry provides one of the largest platform for IT marketers to interact with.
The entire e-mail campaign management program is organized in logical and chronological steps to maximize the opportunity and get the most out of the e-mail program
- Planning: The campaign begins with a planning phase to design an appropriate message and come up with creative outputs depending upon the target profiles. This stage might involve market research in order to develop and design an appropriate message which can be effective for the target profile.
- Design and Production: The next step is to develop creative treatments and produce email messages based on the target profile which can be most effective in order to get the maximum attention and response.
- Distribution and Tracking: Next, email messages are produced and uploaded into the system for distribution. Our email tracking capabilities include: the number of emails sent/received, open/read, click-through hot prospects, bounces, etc.
- Reporting and Analysis: Once an email campaign is completed, we will develop a summary report including overall email results, observations and recommendations for future communications. In most cases, this step is followed with another round of email planning for the next campaign.
